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What Can Eye Tracking Do?

Estimating The Mental Process Undeylying User Behaviors

Eye movment data can be used as the explicit index of user attention. The mental process behind underlying user behaviors can be reveal by the spatiotemporal information of the gaze data.

Education

Eye tracking data can visualize students' learning process and help to improve learning effectiveness.

With eye-tracking data, the learning process of students can be visualized, helping to understand whether the teaching materials match students' information processing strategies. Eye tracking technology can also help the techer detecting changes in classroom condition in real-time.

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Sports

Top athletes' implicit visual information processing strategies can be revealed through eye tracking.

For athletes in many different fields, such as track and fields, ball games, and e-sports, efficient visual information processing is a key factor for success. Athletes in many different fields, such as track and fields, ball games, and e-sports, need to processing abundant visual information. Therefore, efficient visual information processing is a key factor for success. The implicit visual information processing strategies of top athletes can be revealed through eye tracking, helping novice athletes to achievie success.

Marketing

Understand the purchasing journey from customers’ perspective through eye tracking.

Understanding the consumer can help improve sales performance of products or services. Eye tracking data could reveal both the gaze position and order in the consumer purchasing journey, allowing for insights into the underlying motivations and decision-making processes. This information can be used to optimize product positioning and placement, as well as to identify target audiences. Applications of eye tracking technology include advertising design, consumer flow, and the development of personas.