
Lets talk!
What is Eye Tracking?
Definition of Eye Tracking

Eye tracking is a technology that detects people's eye movements and tracks their gaze positions.
Through eye tracking, we can record the position and size of pupils, the direction of gaze, and blinking behavior at every moment. This information deepens our understanding of human behavior, which can be applied in various fileds to promote technical development and inheritance.
Further reading: Ganzin's Eye Tracking Solutions
Further reading: Ganzin's Eye Tracking Solutions
Eye Movements Can Reflect People's
Intentions and Decision-Making Processes

As the well-known saying goes, "The eyes are the windows to the soul". Eyes, escepically its' movment can reflect people's intentions and information processing underlying their behaviors.
Due to the physiological structure of the eyeball, at any given moment, people can only see a small part of the environment clearly. Therefore, it is necessary to continuously move the eyes in order to see the details of all important areas in the environment. The clear world we perceive is gradually constructed through this process.
In this process, the way our eyes moved, such as the direction of the eye movment, the duration of the gaze stays in a location, reflects not only the guidance of the environment context but the intentions and decision-making processes also.
Eye tracking information deepens our understanding of human behavior, and this understanding can be applied in various fields to promote technical development and inheritance.
Further reading: Exploring the Applications of Eye Tracking.
Further reading: Exploring the Applications of Eye Tracking.
How Does Eye Tracking Work?

Eye tracking devices typically includes multiple infrared light sources and infrared cameras.
The infrared light sources illuminate the user's eyes, and the infrared cameras receive the reflected infrared light. By filtering out the interference of visible light, clear images of the user's eyes are obtained. Through image processing and machine learning techniques, the user's eye position and the gaze positon can be estimated from the eye images obtained.

12F.-3, No.95, Minquan Rd., Xindian Dist., New Taipei City 231, Taiwan (R.O.C.)

+886-2-8667-6689

info@ganzin.com.tw
© 2023 GANZIN® Technology All rights reserved.